Mission Federal
Credit Union
Building Member and Service Line Growth
Situation
Mission Fed, a $4B San Diego-based credit union competing in the crowded and rapidly changing banking sector has been a client since 2019. In addition to our role in helping build brand consideration and market share, we collaborate with our strategic partners to create media and messaging strategies designed to increase new member growth and market uptake of Mission Fed banking services.
Strategy
Media strategy is designed to reach consumers at multiple points along their journey to banking decisions. Broad awareness is created by market-wide radio focusing on product offerings, working in concert with multiple digital platforms. On the digital side, our strategic partner, Power Digital Marketing, manages search, SEM and paid social platforms while we manage programmatic display and retargeting.
Using our proprietary analytics platform, we provide the client with an integrated view of platform performance that helps the entire team optimize campaign focus across all platforms.
Results
Our efforts on the product marketing side of our relationship are gauged by growth of new members and uptake of banking product offerings including auto loans, credit cards, checking accounts and others.
Since launch of the new marketing effort in Fall 2019, year-over-year growth is up substantially versus prior years. In addition, Mission Fed’s overall share of new member growth in the timeframe since launch has significantly outpaced their credit union competition in the market.
Client View
“We could not have a better partner to help Mission Fed relaunch a new brand promise, new brand look and feel, new TV and radio campaigns, new personas, new media strategy and new promotions.”
Sanya Devore,
Vice-President
Director of Marketing
