What We Do
Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.
At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.
And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.
The result is an integrated approach to seamlessly grow client brands, revenue and market share.
Our Core Values
We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.
There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.
We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.
Our four-step process:
Budget and Calendar
Explore the four key reasons why we succeed at what we do.
We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.
This team wrote the book on what it takes to be a great media partner.
Vice-President of Brand Strategy, MedStar Health
We could not have a better partner to help us reach our marketing goals.
Vice-President, Marketing, Mission Federal
Their partnership has been invaluable to marketing our exhibitions and programs.
Senior Director of Communications, San Diego Natural History Museum
Expert, personal and 'client-first' service and approach.
Vice President Public Affairs & Marketing, MedStar Georgetown University Hospital,
Vice President Marketing, MedStar Health Washington Region
Seasoned pros who produce strategies that are authentic, relevant and transformative.
Senior Vice-President of Membership and Chief Advocacy Officer, Mission Federal
Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.
We’re happy to share details about prior experience in these categories.
A sampling of our demonstrated successes.
Good Stuff to Know
Timely articles and insights that help illuminate the rapidly changing media landscape.
Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.
Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.
Instagram’s maturity is its biggest strength. Facebook’s photogenic younger sibling is all grown up, both in the size and age of its user base. As the second-largest of the major social platforms, it has a substantial user base, a still-appealing aesthetic, and signature features such as Stories that will help keep it an important vehicle for global marketers.
March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
QR codes are appearing everywhere--even in Super Bowl ads--but consumers and business owners should know that there are risks.
"2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laugh, right?"
The CS and B of CSBi
Our agency was founded in 2003 under the name Cerasoli Stafford Media Management by longtime friends and ad industry leaders Bob Cerasoli and Mike Stafford. In mid-2020, we added a new partner, Bob Bolinger, another longtime friend with a stellar background in broadcast media management. Along with that move, we changed the DBA of our firm to CSBimpact.
The combined partner experience across the advertising, marketing and media sectors uniquely positions our firm to achieve uncommon success for our clients.
But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.
Send us a message:
Or just send us an email:
CSBimpact: PO Box 9186 Rancho Santa Fe, CA 92067 - 619.501.6254