What We Do

Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.

At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.

And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.

The result is an integrated approach to seamlessly grow client brands, revenue and market share.

Our Core Values

We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.

values

Our Process

There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.

We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.

Our four-step process:

discovery

Discovery

Brand Audit
Marketing Audit
Stakeholder Audit
Media Audit
SWOT Analysis
Market Research

roadmap

Roadmap

Marketing Pillars
Media Modeling
Persona Mapping
Creative Brief
Partner Alignment

rollout

Rollout

Media Plan
Budget and Calendar
Asset Management
Measurement
Implementation

refinement

Refinement

Analytics
Optimization
Goal Completion
Reporting

Expertise

Explore the four key reasons why we succeed at what we do.

Experience

We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.

Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.

We’re happy to share details about prior experience in these categories.

Apparel
Automotive
Ballot Measures
Banking/Finance
Casino/Gaming
Computers/Electronics
Consumer Products
Cultural Attractions
Education
Energy

Entertainment
Food/Drink
Health Care
Health/Wellness
Hospitality
Media
Nonprofits
Political Races
Planned Communities
Public Policy

Real Estate
Restaurants
Retail
Sports Teams
Sports Equipment/Apparel
Technology
Telecom
Tourism
Utilities

Success Stories

A sampling of our demonstrated successes.

MedStar Health

Building Brand Awareness, Consideration and Share

Mission Federal Credit Union

Building a More Coherent Brand

San Diego Natural History Museum

Fueling Admissions and Member Growth

MedStar Georgetown University Hospital

Launching Proton Beam Cancer Treatment

Mission Federal Credit Union

Building Member and Service Line Growth

Good Stuff to Know

Timely articles and insights that help illuminate the rapidly changing media landscape.

15 mind-blowing stats about Generation Z as we head into 2021

“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll buy from and which companies they’ll work for. 

Read Article

7 consumer trends that will define the digital economy in 2021

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a market research firm. “Their needs are changing.”

Read Article

Superstar Cities Are in Trouble

2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.

Read Article

US programmatic CTV video advertising will soar in 2021

For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. 

Read Article

Navigating TV Advertising During and After CORONAVIRUS

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.
Read Article

The State of Influencer Marketing

We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing.
Read Article

The CS and B of CSBi

Our agency was founded in 2003 under the name Cerasoli Stafford Media Management by longtime friends and ad industry leaders Bob Cerasoli and Mike Stafford. In mid-2020, we added a new partner, Bob Bolinger, another longtime friend with a stellar background in broadcast media management. Along with that move, we changed the DBA of our firm to CSBimpact.

The combined partner experience across the advertising, marketing and media sectors uniquely positions our firm to achieve uncommon success for our clients.

bobc

BOB CERASOLI, Managing Partner

Bob’s career spans brand management with Proctor & Gamble, advertising and product management with Southland Corporation/7-Eleven, and ad agency management with Franklin & Associates Advertising. He built the agency into San Diego’s largest before selling it and retiring the first time. Following an 8-year span as an entrepreneur/co-founder of two technology start-ups, he teamed up with Mike Stafford to co-found CerasoliStafford.

mike

MIKE STAFFORD, Partner

Mike's career began with an ad agency but he quickly found his true passion was in broadcast media. His career path led from radio sales to sales management to station and station group management, including Jefferson Pilot's San Diego station group. He teamed up with Bob Cerasoli in 2003 to co-found CerasoliStafford. Mike's decades on the broadcast side of the business provide insights and perspective helping us build strong media partnerships for the benefit of our clients.

bobb

BOB BOLINGER, Partner

Bob’s career includes lead executive management roles with major broadcast radio groups including Entercom, iHeart Media and CBS Radio. Across his career, he innovated significant programs to enhance the effectiveness of the radio platform, and has guided national, regional and local advertisers to major marketing success. Bob is also deeply committed to the San Diego community, serving on numerous boards including YMCA of San Diego, The Jacobs Cushman San Diego Food Bank and the SDCCU Holiday Bowl.

Let's Talk

But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.

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CSBimpact:   6640 Lusk Boulevard Suite A102, San Diego CA 92121 - 619.501.6254