What We Do

Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.

At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.

And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.

The result is an integrated approach to seamlessly grow client brands, revenue and market share.

Our Core Values

We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.


Our Process

There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.

We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.

Our four-step process:



Brand Audit
Marketing Audit
Stakeholder Audit
Media Audit
SWOT Analysis
Market Research



Marketing Pillars
Media Modeling
Persona Mapping
Creative Brief
Partner Alignment



Media Plan
Budget and Calendar
Asset Management



Goal Completion


Explore the four key reasons why we succeed at what we do.


We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.

Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.

We’re happy to share details about prior experience in these categories.

Ballot Measures
Consumer Products
Cultural Attractions

Health Care
Political Races
Planned Communities
Public Policy

Real Estate
Sports Teams
Sports Equipment/Apparel

Success Stories

A sampling of our demonstrated successes.

MedStar Health

Building Brand Awareness, Consideration and Share

Mission Federal Credit Union

Building a More Coherent Brand

San Diego Natural History Museum

Fueling Admissions and Member Growth

MedStar Georgetown University Hospital

Launching Proton Beam Cancer Treatment

Mission Federal Credit Union

Building Member and Service Line Growth

Good Stuff to Know

Timely articles and insights that help illuminate the rapidly changing media landscape.

San Diego County Fair Ad Contract Awarded to CSBimpact

San Diego - February 24, 2024.  The 22nd Agricultural District/Del Mar Fairgrounds announced earlier this month that CSBimpact Marketing and Media Management (San Diego) has been awarded the contract associated with advertising, media, and promotional services for 2024 and 2025.

CSBimpact had previously been responsible for advertising, media and promotional strategy and activation for the Fair for the past two years, as a subcontractor to the Fair’s creative agency, Loma Media. The 22nd Agricultural District decided to separate media services, as a direct relationship, and as a result, planned and conducted a comprehensive formal RFP process to evaluate and weigh all potential options. Agencies across the state of California responded to the RFP, with CSBimpact emerging as the winner. CSBimpact is currently collaborating with the Fair marketing team to create and implement the campaign behind this year’s theme for the Fair, “Let’s Get Retro”, scheduled for June 12th-July 7th, 2024.

Jennifer Hellman, Marketing Director at the 22nd Agricultural District/Del Mar Fairgrounds, stated “ The team at CSBimpact are true pros and I really appreciate their thoughtful approach to our ad buy, the attention to detail, and the overall awesomeness their team brings to our marketing programs!” 

About CSBimpact

CSBimpact is a San Diego-based marketing and media services agency founded in 2003, providing marketing thought leadership, omnichannel media solutions, and campaign performance analytics for local, regional, and national advertisers.

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Key Digital Marketing Trends for 2024

One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! 

One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.

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AI marketing: What does the future hold?

AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.

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Is Google Analytics going away? What marketers need to know.

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.

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How DOOH, streaming audio and CTV connect the cookieless, multi-device world

Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.

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Marketers to focus on Gen Z in 2023 with dollars moving to TikTok

Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.

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Let's Talk

But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.

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CSBimpact:  PO Box 9186 Rancho Santa Fe, CA 92067 - 619.501.6254