What We Do

Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.

At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.

And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.

The result is an integrated approach to seamlessly grow client brands, revenue and market share.

Our Core Values

We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.

values

Our Process

There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.

We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.

Our four-step process:

discovery

Discovery

Brand Audit
Marketing Audit
Stakeholder Audit
Media Audit
SWOT Analysis
Market Research

roadmap

Roadmap

Marketing Pillars
Media Modeling
Persona Mapping
Creative Brief
Partner Alignment

rollout

Rollout

Media Plan
Budget and Calendar
Asset Management
Measurement
Implementation

refinement

Refinement

Analytics
Optimization
Goal Completion
Reporting

Expertise

Explore the four key reasons why we succeed at what we do.

Experience

We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.

Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.

We’re happy to share details about prior experience in these categories.

Apparel
Automotive
Ballot Measures
Banking/Finance
Casino/Gaming
Computers/Electronics
Consumer Products
Cultural Attractions
Education
Energy

Entertainment
Food/Drink
Health Care
Health/Wellness
Hospitality
Media
Nonprofits
Political Races
Planned Communities
Public Policy

Real Estate
Restaurants
Retail
Sports Teams
Sports Equipment/Apparel
Technology
Telecom
Tourism
Utilities

Success Stories

A sampling of our demonstrated successes.

MedStar Health

Building Brand Awareness, Consideration and Share

Mission Federal Credit Union

Building a More Coherent Brand

San Diego Natural History Museum

Fueling Admissions and Member Growth

MedStar Georgetown University Hospital

Launching Proton Beam Cancer Treatment

Mission Federal Credit Union

Building Member and Service Line Growth

Good Stuff to Know

Timely articles and insights that help illuminate the rapidly changing media landscape.

Key Digital Marketing Trends for 2024

One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! 

One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.

Read Article

AI marketing: What does the future hold?

AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.

Read Article

Is Google Analytics going away? What marketers need to know.

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.

Read Article

How DOOH, streaming audio and CTV connect the cookieless, multi-device world

Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.

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Marketers to focus on Gen Z in 2023 with dollars moving to TikTok

Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.

Read Article

Facebook Can Rest Easy. Nobody Does Old People Better.

Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.

Read Article

Let's Talk

But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.

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CSBimpact:  PO Box 9186 Rancho Santa Fe, CA 92067 - 619.501.6254