What We Do
Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.
At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.
And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.
The result is an integrated approach to seamlessly grow client brands, revenue and market share.
Our Core Values
We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.
There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.
We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.
Our four-step process:
Budget and Calendar
Explore the four key reasons why we succeed at what we do.
We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.
This team wrote the book on what it takes to be a great media partner.
Vice-President of Brand Strategy, MedStar Health
We could not have a better partner to help us reach our marketing goals.
Vice-President, Marketing, Mission Federal
Their partnership has been invaluable to marketing our exhibitions and programs.
Senior Director of Communications, San Diego Natural History Museum
Expert, personal and 'client-first' service and approach.
Vice President Public Affairs & Marketing, MedStar Georgetown University Hospital,
Vice President Marketing, MedStar Health Washington Region
Seasoned pros who produce strategies that are authentic, relevant and transformative.
Senior Vice-President of Membership and Chief Advocacy Officer, Mission Federal
Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.
We’re happy to share details about prior experience in these categories.
A sampling of our demonstrated successes.
Good Stuff to Know
Timely articles and insights that help illuminate the rapidly changing media landscape.
Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I didn’t want or use,” she says. “Plus, I was watching Netflix the most anyway, so it seemed like the cable bill was the natural thing to cut.”
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.
The structure of almost everything we do—how and what people buy, how and where they work, how they interact with others—has been upended by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have been in motion for years, and many have been accelerated by the COVID-19 pandemic.
2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.
“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll buy from and which companies they’ll work for.
While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a market research firm. “Their needs are changing.”
The CS and B of CSBi
Our agency was founded in 2003 under the name Cerasoli Stafford Media Management by longtime friends and ad industry leaders Bob Cerasoli and Mike Stafford. In mid-2020, we added a new partner, Bob Bolinger, another longtime friend with a stellar background in broadcast media management. Along with that move, we changed the DBA of our firm to CSBimpact.
The combined partner experience across the advertising, marketing and media sectors uniquely positions our firm to achieve uncommon success for our clients.
But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.
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CSBimpact: 6640 Lusk Boulevard Suite A102, San Diego CA 92121 - 619.501.6254