AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.
Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.
Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.
Instagram’s maturity is its biggest strength. Facebook’s photogenic younger sibling is all grown up, both in the size and age of its user base. As the second-largest of the major social platforms, it has a substantial user base, a still-appealing aesthetic, and signature features such as Stories that will help keep it an important vehicle for global marketers.
March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
QR codes are appearing everywhere--even in Super Bowl ads--but consumers and business owners should know that there are risks.
"2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laugh, right?"
Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more share year over year.
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale given the influx of daily usage and the increase in e-commerce transaction volume this year, as COVID swept the globe and disrupted our lives in many ways.
Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I didn’t want or use,” she says. “Plus, I was watching Netflix the most anyway, so it seemed like the cable bill was the natural thing to cut.”
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.
The structure of almost everything we do—how and what people buy, how and where they work, how they interact with others—has been upended by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have been in motion for years, and many have been accelerated by the COVID-19 pandemic.
2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.
“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll buy from and which companies they’ll work for.
While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a market research firm. “Their needs are changing.”
2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.
For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically.
If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.