15 mind-blowing stats about Generation Z as we head into 2021
“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll buy from and which companies they’ll work for.
7 consumer trends that will define the digital economy in 2021
While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a market research firm. “Their needs are changing.”
Superstar Cities Are in Trouble
2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.
US programmatic CTV video advertising will soar in 2021
For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically.
Navigating TV Advertising During and After CORONAVIRUS
The State of Influencer Marketing
What’s Next for Display Advertising?
The 45 Most Important Advertising Statistics of 2020
43 Social Media Advertising Statistics that Matter to Marketers in 2020
If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.
Media Consumption in the Age of COVID-19
Due to the frenzy of pandemic-induced quarantines, media consumption has seen a massive increase. But what exactly are people doing, and how are they staying informed?