US programmatic CTV video advertising will soar in 2021

For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. 

Read Article

Navigating TV Advertising During and After CORONAVIRUS

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.
Read Article

The State of Influencer Marketing

We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing.
Read Article

What’s Next for Display Advertising?

It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand in a post-cookie world where there is so much digital choice?
Read Article

The 45 Most Important Advertising Statistics of 2020

Advertising has evolved over hundreds of years to become a key driving force behind the modern economy. The third decade of the 21st century will see the industry enter a new age of technological possibilities. Virtual and augmented reality will bloom as advertising gets a face-lift, with outdated approaches destined for the scrap heap.
Read Article

43 Social Media Advertising Statistics that Matter to Marketers in 2020

If you’re not sure why you should put money behind your social media campaigns, these social media advertising statistics should help.

Read Article

Media Consumption in the Age of COVID-19

Due to the frenzy of pandemic-induced quarantines, media consumption has seen a massive increase. But what exactly are people doing, and how are they staying informed?

Read Article

NBC Local TV Moving From Ratings To Impressions

Starting this week, all local TV stations owned by NBC and Telemundo will stop using traditional ratings points to measure campaign effectiveness, in favor of the cost-per-impression (CPM) method.
Read Article

Technology Unites Advertisers and Marketers in Creating Personalized Experiences

Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a transformation — the biggest revolution since the launch of digital ads in the 90's — driven by data.
Read Article

Roku Breaks Free from Boxes and TV’s

When you think of Roku, you likely think of streaming dongles and surprisingly capable TCL television sets. Increasingly, though, Roku hardware has taken a backseat to the Roku platform, which drove more revenue for the company in the most recent quarter than all those players combined.
Read Article

Native Ad Spend Will Make Up Nearly 60% of Display Spending in 2018

Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.
Read Article

Better Data Analysis Is Critical to Improving Customer Experience

According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.
Read Article

Ten to Watch: Your Digital Marketing Trend Report for 2018

Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.
Read Article

Broadcast TV Still Tops Digital Video

Although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.
Read Article

16 Reasons Why Your Business NEEDS Social Media Marketing

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form?
Read Article