Project Dog Foster was a two-month campaign to build awareness and interest in fostering. Our amazing media partners stepped up in a big way to help make the effort and outcome a success. View the slides and media below to see how our efforts paid off.

View as PDF

---

San Diego - February 24, 2024.  The 22^nd Agricultural District/Del Mar Fairgrounds announced earlier this month that CSBimpact Marketing and Media Management (San Diego) has been awarded the contract associated with advertising, media, and promotional services for 2024 and 2025.

CSBimpact had previously been responsible for advertising, media and promotional strategy and activation for the Fair for the past two years, as a subcontractor to the Fair’s creative agency, Loma Media. The 22^nd Agricultural District decided to separate media services, as a direct relationship, and as a result, planned and conducted a comprehensive formal RFP process to evaluate and weigh all potential options. Agencies across the state of California responded to the RFP, with CSBimpact emerging as the winner. CSBimpact is currently collaborating with the Fair marketing team to create and implement the campaign behind this year’s theme for the Fair, “Let’s Get Retro”, scheduled for June 12th-July 7^th, 2024.

Jennifer Hellman, Marketing Director at the 22nd Agricultural District/Del Mar Fairgrounds, stated “ The team at CSBimpact are true pros and I really appreciate their thoughtful approach to our ad buy, the attention to detail, and the overall awesomeness their team brings to our marketing programs!” 

About CSBimpact

CSBimpact is a San Diego-based marketing and media services agency founded in 2003, providing marketing thought leadership, omnichannel media solutions, and campaign performance analytics for local, regional, and national advertisers.

One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast! 

One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.

AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.

Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.

Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.

Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.

March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.

QR codes are appearing everywhere--even in Super Bowl ads--but consumers and business owners should know that there are risks.

"2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laugh, right?"

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those that do.

Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.

Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more share year over year. 

While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale given the influx of daily usage and the increase in e-commerce transaction volume this year, as COVID swept the globe and disrupted our lives in many ways.

Decades ago, families would gather around the TV at the same time every week to watch a show together. Now, TV is available on the go—streaming on smartphones and tablets so that viewers can watch their favorite shows anytime, anywhere. 

Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I didn’t want or use,” she says. “Plus, I was watching Netflix the most anyway, so it seemed like the cable bill was the natural thing to cut.”

Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.

2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.

For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. 

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.

We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing.

It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand in a post-cookie world where there is so much digital choice?

Advertising has evolved over hundreds of years to become a key driving force behind the modern economy. The third decade of the 21st century will see the industry enter a new age of technological possibilities. Virtual and augmented reality will bloom as advertising gets a face-lift, with outdated approaches destined for the scrap heap.

Due to the frenzy of pandemic-induced quarantines, media consumption has seen a massive increase. But what exactly are people doing, and how are they staying informed?

Starting this week, all local TV stations owned by NBC and Telemundo will stop using traditional ratings points to measure campaign effectiveness, in favor of the cost-per-impression (CPM) method.

When you think of Roku, you likely think of streaming dongles and surprisingly capable TCL television sets. Increasingly, though, Roku hardware has taken a backseat to the Roku platform, which drove more revenue for the company in the most recent quarter than all those players combined.

Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.

According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.

Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.

Although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce.

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing? Or that 84% of B2B marketers use social media in some form?