Project Dog Foster
Project Dog Foster was a two-month campaign to build awareness and interest in fostering. Our amazing media partners stepped up in a big way to help make the effort and outcome a success. View the slides and media below to see how our efforts paid off.
Watch and listen to the media spots.
Commercial 1
Commercial 2
Radio Spot
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San Diego County Fair Ad Contract Awarded to CSBimpact
San Diego - February 24, 2024. The 22nd Agricultural District/Del Mar Fairgrounds announced earlier this month that CSBimpact Marketing and Media Management (San Diego) has been awarded the contract associated with advertising, media, and promotional services for 2024 and 2025.
CSBimpact had previously been responsible for advertising, media and promotional strategy and activation for the Fair for the past two years, as a subcontractor to the Fair’s creative agency, Loma Media. The 22nd Agricultural District decided to separate media services, as a direct relationship, and as a result, planned and conducted a comprehensive formal RFP process to evaluate and weigh all potential options. Agencies across the state of California responded to the RFP, with CSBimpact emerging as the winner. CSBimpact is currently collaborating with the Fair marketing team to create and implement the campaign behind this year’s theme for the Fair, “Let’s Get Retro”, scheduled for June 12th-July 7th, 2024.
Jennifer Hellman, Marketing Director at the 22nd Agricultural District/Del Mar Fairgrounds, stated “ The team at CSBimpact are true pros and I really appreciate their thoughtful approach to our ad buy, the attention to detail, and the overall awesomeness their team brings to our marketing programs!”
About CSBimpact
CSBimpact is a San Diego-based marketing and media services agency founded in 2003, providing marketing thought leadership, omnichannel media solutions, and campaign performance analytics for local, regional, and national advertisers.
Key Digital Marketing Trends for 2024
One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast!
One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.
AI marketing: What does the future hold?
AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.
Is Google Analytics going away? What marketers need to know.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
How DOOH, streaming audio and CTV connect the cookieless, multi-device world
Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok
Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.
Facebook Can Rest Easy. Nobody Does Old People Better.
Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.
Audiences’ share of time streaming hits new high in March
March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.
If You Scanned that QR Code During the Super Bowl, the FBI Has a Warning For You.
QR codes are appearing everywhere--even in Super Bowl ads--but consumers and business owners should know that there are risks.
Email marketing will be a success story in 2022
"2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laugh, right?"
Life Reimagined:
Reimagined consumers will abandon brands that don’t support their new values—and pay more to those that do.
Latinos own and disown ‘Hispanic’ in journey to harness identity
Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.
Digital ad spend grew 12% in 2020 despite the pandemic
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market in 2020, commanding more share year over year.
3 Key Paid Social Trends for 2021 and How to Take Advantage.
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their own paid social campaigns and by observing others. Social platforms are continuing to scale given the influx of daily usage and the increase in e-commerce transaction volume this year, as COVID swept the globe and disrupted our lives in many ways.
What’s The Future Of TV?
Decades ago, families would gather around the TV at the same time every week to watch a show together. Now, TV is available on the go—streaming on smartphones and tablets so that viewers can watch their favorite shows anytime, anywhere.
As Consumers Continue to Cut the Cord, Will Cable Bundles Face Extinction?
Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I didn’t want or use,” she says. “Plus, I was watching Netflix the most anyway, so it seemed like the cable bill was the natural thing to cut.”
Why You Should Make Customer Experience A Priority In Brand Marketing
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.
The Year Streaming Went SUPERNOVA
2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.
Superstar Cities Are in Trouble
2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.
US programmatic CTV video advertising will soar in 2021
For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically.
Navigating TV Advertising During and After CORONAVIRUS
The State of Influencer Marketing
What’s Next for Display Advertising?
The 45 Most Important Advertising Statistics of 2020
Media Consumption in the Age of COVID-19
Due to the frenzy of pandemic-induced quarantines, media consumption has seen a massive increase. But what exactly are people doing, and how are they staying informed?