San Diego County Fair Ad Contract Awarded to CSBimpact
San Diego – February 24, 2024. The 22nd Agricultural District/Del Mar Fairgrounds announced earlier this month that CSBimpact Marketing and Media Management (San Diego) has been awarded the contract associated with advertising, media, and promotional services for 2024 and 2025.
CSBimpact had previously been responsible for advertising, media and promotional strategy and activation for the Fair for the past two years, as a subcontractor to the Fair’s creative agency, Loma Media. The 22nd Agricultural District decided to separate media services, as a direct relationship, and as a result, planned and conducted a comprehensive formal RFP process to evaluate and weigh all potential options. Agencies across the state of California responded to the RFP, with CSBimpact emerging as the winner. CSBimpact is currently collaborating with the Fair marketing team to create and implement the campaign behind this year’s theme for the Fair, “Let’s Get Retro”, scheduled for June 12th-July 7th, 2024.
Jennifer Hellman, Marketing Director at the 22nd Agricultural District/Del Mar Fairgrounds, stated “ The team at CSBimpact are true pros and I really appreciate their thoughtful approach to our ad buy, the attention to detail, and the overall awesomeness their team brings to our marketing programs!”
About CSBimpact
CSBimpact is a San Diego-based marketing and media services agency founded in 2003, providing marketing thought leadership, omnichannel media solutions, and campaign performance analytics for local, regional, and national advertisers.