Posts by ccerasoli

Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.

Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.

Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its…

Younger generations will grow up and need the same kind of services that their parents are getting from the social media platform.

Instagram’s maturity is its biggest strength. Facebook’s photogenic younger sibling is all grown up, both in the size and age of its user base. As the second-largest of the major social platforms, it has a substantial user base, a still-appealing aesthetic, and signature features such as Stories that will help keep it an important vehicle…

March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks.

QR codes are appearing everywhere–even in Super Bowl ads–but consumers and business owners should know that there are risks.

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all…

Reimagined consumers will abandon brands that don’t support their new values—and pay more to those that do.

Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.