What’s The Future Of TV?

Decades ago, families would gather around the TV at the same time every week to watch a show together. Now, TV is available on the go—streaming on smartphones and tablets so that viewers can watch their favorite shows anytime, anywhere. 

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Growth: It comes down to experience

The structure of almost everything we do—how and what people buy, how and where they work, how they interact with others—has been upended by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have…

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The Year Streaming Went SUPERNOVA

2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.

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15 mind-blowing stats about Generation Z as we head into 2021

“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll…

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7 consumer trends that will define the digital economy in 2021

While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a…

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Superstar Cities Are in Trouble

2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.

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US programmatic CTV video advertising will soar in 2021

For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. 

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Navigating TV Advertising During and After CORONAVIRUS

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.

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