We connect brands with people.
What We Do
Through media strategy and marketing thought leadership, we’ve been successfully advancing client brands and their market shares since 2003.
At our core we’re a media agency, harnessing omnichannel media platforms to influence target audience behavior. To that strength, we add a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize their broader marketing context.
And finally, because we understand the importance of all variables in a marketing mix working in concert, we’ve built strong collaborative relationships with strategic partners who complement our own capabilities with proven expertise in brand and message creative development and execution, and digital marketing platforms that augment those that we manage.
The result is an integrated approach to seamlessly grow client brands, revenue and market share.
Our Core Values
We are driven to accomplish amazing results. And our efforts are guided by core values that dictate our approach to what we do, how we behave and how we live.
Our Process
There are two ways our clients typically work with us. The first way is to hire us for media stewardship as dictated by an established marketing plan and budget. In this role, we provide integrated planning, negotiation, buying, analytics, optimization and reconciliation of online and offline media to influence audience behavior.
We often also help clients beyond media planning and implementation, working with them to clarify and understand their broader marketing framework. Using our proprietary Discovery and Roadmap process, we can help articulate the overall marketing opportunities, planning roadmap and budget that ultimately drive a successful media strategy and intended results.
Our four-step process:
Discovery
Brand Audit
Marketing Audit
Stakeholder Audit
Media Audit
SWOT Analysis
Market Research
Roadmap
Marketing Pillars
Media Modeling
Persona Mapping
Creative Brief
Partner Alignment
Rollout
Media Plan
Budget and Calendar
Asset Management
Measurement
Implementation
Refinement
Analytics
Optimization
Goal Completion
Reporting
Expertise
Explore the four key reasons why we succeed at what we do.
Omnichannel Media Stewardship
In an increasingly fragmented and complex media landscape, it’s no longer just what you say or how you say it. It’s where and how you deliver your message in ways that are compelling, interruptive and relevant to today’s consumer behavior and lifestyle choices. More than ever before, successful media strategy depends on taking an integrated approach to message delivery across traditional and digital media platforms as dictated by client marketing objectives.
Our Expertise
- Strategic media planning, negotiation and buying across local, regional and national media channels
- Integration of all traditional and digital media platforms
- Industry-leading planning software tools
- Audience behavioral targeting and microtargeting
- Persona mapping and consumer journey mapping
- Analytics-based budgeting, ROI analysis, and platform optimization
Marketing Thought Leadership
Many of our clients simply hire us to plan and execute media strategy in support of defined business objectives. And we do that well.
But because of our lineage in consumer marketing, we also know that effective media strategies need to evolve from a well-defined marketing framework. Which is why we’ve developed a proprietary planning toolset we call Discovery and Roadmap to help interested clients clarify and prioritize the broader marketing context that will ultimately drive more effective media strategies and results.
Discovery and Roadmap is a multi-step process that begins with an audit and analysis of current client marketing variables. The audit helps identify and prioritize improvements to the marketing mix that in turn will frame effective strategies and how best to measure and evaluate their success. By investing time in this process, we not only make our media decisions more effective, we often provide thought leadership that helps improve other marketing variables for our clients.
Discovery
Brand Audit
Marketing Audit
Stakeholder Audit
Media Audit
SWOT Analysis
Market Research
Roadmap
Marketing Pillars
Media Modeling
Persona Mapping
Creative Brief
Partner Alignment
Rollout
Media Plan
Budget and Calendar
Asset Management
Measurement
Implementation
Refinement
Analytics
Optimization
Goal Completion
Reporting
Integrated Analytics & Insights
We consider ourselves “the Integration Specialists.” Without true and complete reporting integration, it is impossible to optimize campaigns to best results and attribute success to the appropriate platforms. Many marketing companies make the mistake of reporting results in separate silos, using disparate systems to measure performance. Regardless of who is managing the various channels, without a singular agency and system integrating all campaign data, advertisers can wind up with an incomplete and inaccurate picture of performance.
Our philosophy is to work with all partners, managing both online and offline campaign elements as the lead integration specialist. By utilizing the Google Marketing Platform as the source of truth, we set up and tag all digital channels through one system. This achieves the following:
- Proprietary integrated Data Studio dashboard with advanced analytics and data analysis
- Predictive analytics
- AB testing
- Real-time campaign optimization
- De-duplication of conversions
- Tracking traffic and KPIs beyond direct click-through data
- Cross-device tracking
- Full-scale online attribution including assisted conversions and detailed conversion paths
- Offline attribution where possible
Experience
We are pleased and proud to partner with these fine organizations and help them reach their marketing goals.
Past as Prologue. Beyond our current client roster, our team experience includes successful past partnerships with large companies and small, for-profit and nonprofit organizations, entrepreneurial start-ups and established national brands, applying our marketing and media solutions to help them realize their goals. Proven success is in our DNA.
We’re happy to share details about prior experience in these categories.
Apparel
Automotive
Ballot Measures
Banking/Finance
Casino/Gaming
Computers/Electronics
Consumer Products
Cultural Attractions
Education
Energy
Entertainment
Food/Drink
Health Care
Health/Wellness
Hospitality
Media
Nonprofits
Political Races
Planned Communities
Public Policy
Real Estate
Restaurants
Retail
Sports Teams
Sports Equipment/Apparel
Technology
Telecom
Tourism
Utilities
Success Stories
A sampling of our demonstrated successes.
MedStar Health
Building Brand Awareness, Consideration and Share
Mission Federal Credit Union
Building a More Coherent Brand
San Diego Natural History Museum
Fueling Admissions and Member Growth
MedStar Georgetown University Hospital
Launching Proton Beam Cancer Treatment
Mission Federal Credit Union
Building Member and Service Line Growth
Good Stuff to Know
Timely articles and insights that help illuminate the rapidly changing media landscape.
San Diego County Fair Ad Contract Awarded to CSBimpact
San Diego - February 24, 2024. The 22nd Agricultural District/Del Mar Fairgrounds announced earlier this month that CSBimpact Marketing and Media Management (San Diego) has been awarded the contract associated with advertising, media, and promotional services for 2024 and 2025.
CSBimpact had previously been responsible for advertising, media and promotional strategy and activation for the Fair for the past two years, as a subcontractor to the Fair’s creative agency, Loma Media. The 22nd Agricultural District decided to separate media services, as a direct relationship, and as a result, planned and conducted a comprehensive formal RFP process to evaluate and weigh all potential options. Agencies across the state of California responded to the RFP, with CSBimpact emerging as the winner. CSBimpact is currently collaborating with the Fair marketing team to create and implement the campaign behind this year’s theme for the Fair, “Let’s Get Retro”, scheduled for June 12th-July 7th, 2024.
Jennifer Hellman, Marketing Director at the 22nd Agricultural District/Del Mar Fairgrounds, stated “ The team at CSBimpact are true pros and I really appreciate their thoughtful approach to our ad buy, the attention to detail, and the overall awesomeness their team brings to our marketing programs!”
About CSBimpact
CSBimpact is a San Diego-based marketing and media services agency founded in 2003, providing marketing thought leadership, omnichannel media solutions, and campaign performance analytics for local, regional, and national advertisers.
Key Digital Marketing Trends for 2024
One thing you can always count on with the digital marketing landscape is that it constantly changes… and moves fast!
One prime example is the amazing rise in artificial intelligence (AI) that we’ve seen during 2023. This phenomenon will continue to evolve and impact all areas of marketing in 2024.
AI marketing: What does the future hold?
AI marketing uses techniques such as machine learning to improve customer experiences by making individualized offers in real-time. The organizational benefits of AI marketing come from automating large-scale, repetitive tasks allowing leaders to refocus resources toward areas such as planning and creative messaging.
Is Google Analytics going away? What marketers need to know.
Universal Analytics will be retired on July 1, 2023. What does that mean for you? Here’s what you need to know about getting your website ready for the brave new world.
How DOOH, streaming audio and CTV connect the cookieless, multi-device world
Digital advertising is evolving and the industry is keen to eliminate third-party cookies quickly, regardless of how many times the official deadlines for phasing them out gets pushed back. We’re almost there: 76% of all ad requests are already cookieless.
Marketers to focus on Gen Z in 2023 with dollars moving to TikTok
Throughout 2022, marketers focused more on advertising to Gen Z, oftentimes replacing its attempt to cater to millennials in an attempt to reach the younger generation as they enter the job market and their early adulthood years, placing more ad dollars on social media platforms like TikTok where Gen Z spends the majority of its time and where marketers’ creative approaches became more authentic and unfiltered to reach them - This trend will continue in 2023.
Let's Talk
But enough about us. Let's talk about you, what you'd like to accomplish and how we can help.
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Or just send us an email:
CSBimpact: PO Box 9186 Rancho Santa Fe, CA 92067 - 619.501.6254