Posts by ccerasoli
Latinos own and disown ‘Hispanic’ in journey to harness identity
Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.
Read MoreDigital ad spend grew 12% in 2020 despite the pandemic
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market…
Read More3 Key Paid Social Trends for 2021 and How to Take Advantage.
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their…
Read MoreWhat’s The Future Of TV?
Decades ago, families would gather around the TV at the same time every week to watch a show together. Now, TV is available on the go—streaming on smartphones and tablets so that viewers can watch their favorite shows anytime, anywhere.
Read MoreAs Consumers Continue to Cut the Cord, Will Cable Bundles Face Extinction?
Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I…
Read MoreWhy You Should Make Customer Experience A Priority In Brand Marketing
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.
Read MoreGrowth: It comes down to experience
The structure of almost everything we do—how and what people buy, how and where they work, how they interact with others—has been upended by world events in 2020. The consumer behavior shifts we’re seeing today are not a blip. They are likely to stay with us for a long time, some likely forever. Some have…
Read MoreThe Year Streaming Went SUPERNOVA
2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.
Read More15 mind-blowing stats about Generation Z as we head into 2021
“In my day…” Wipe that generational skepticism aside: Generation Z, born 1997 to 2012 and the oldest of whom are now entering the workforce, are a cohort to admire, learn from, and even emulate. Gen Z is all about diversity, ethics, and values, with each one factoring heavily in their choice of which brands they’ll…
Read More7 consumer trends that will define the digital economy in 2021
While few will say they’ll miss 2020 when it’s over, the events of the past year – read: the pandemic – will continue to shape consumer behavior and, in turn, the way brands market to them in 2021. “Our pre-pandemic customers are no longer the same,” said Fiona Blades, chief experience officer of MESH, a…
Read More