Posts by ccerasoli
Life Reimagined:
Reimagined consumers will abandon brands that don’t support their new values—and pay more to those that do.
Read MoreLatinos own and disown ‘Hispanic’ in journey to harness identity
Despite debates over which term best describes a population of 62.1 million, embracing their identities on their own terms is empowering and necessary.
Read MoreDigital ad spend grew 12% in 2020 despite the pandemic
Despite an initial falloff due to the Covid pandemic, digital advertising spending grew 12.2% year over year in 2020, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC. But the report also showed the largest players in the ecosystem further entrenched their hold on the U.S. digital ad market…
Read More3 Key Paid Social Trends for 2021 and How to Take Advantage.
While 2020 certainly threw us for a loop, and we don’t have a crystal ball on hand to predict exactly what will transpire in 2021, there has been a noticeable shift in frequent topics of discussion at our agency and among industry peers. Many of us are beginning to see early trends emerge within their…
Read MoreWhat’s The Future Of TV?
Decades ago, families would gather around the TV at the same time every week to watch a show together. Now, TV is available on the go—streaming on smartphones and tablets so that viewers can watch their favorite shows anytime, anywhere.
Read MoreAs Consumers Continue to Cut the Cord, Will Cable Bundles Face Extinction?
Five years ago, Boehr, a resident of Toronto, Ontario, was already subscribing to Netflix and added Amazon Prime to the buffet. Price considerations and bundling played a role in her decision to eliminate cable from her TV diet. “I remember having to buy channels in bundles and many were included in these bundles that I…
Read MoreWhy You Should Make Customer Experience A Priority In Brand Marketing
Developing a customer experience strategy is often the most overlooked element in a company’s marketing plan. Many are so concerned about finding more leads, website traffic and completing more sales calls, that they forget to nurture their already-existing clients.
Read MoreThe Year Streaming Went SUPERNOVA
2020 was a year marked by lockdowns and isolation, a shift from the physical world to a digital one. Between working from home, an endless breaking news cycle, and streaming services continuously churning out binge-worthy content, it’s unsurprising that many of us were glued to our screens for much of the year.
Read MoreSuperstar Cities Are in Trouble
2020 offered a glimpse of the nowhere-everywhere future of work, and it isn’t optimistic for big cities. Some evenings, when pandemic cabin fever reaches critical levels, I relieve my claustrophobia by escaping into the dreamworld of Zillow, the real-estate website. Zillow searches have soared during the health crisis, according to Jeff Tucker, the company’s chief economist.
Read MoreUS programmatic CTV video advertising will soar in 2021
For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically.
Read More