Posts by ccerasoli

For years, growth in video advertising has driven overall programmatic display growth. Advertiser demand for video impressions has always outstripped supply, but supply has gotten a big boost as consumers started adopting streaming video viewing in larger numbers—especially on connected TV (CTV) devices—and more of those impressions have been made available programmatically. 

The TV industry, let alone the world, is currently in uncharted waters dealing with the coronavirus COVID-19. At times it can feel overwhelming with all of the uncertainty everyone is experiencing, but we’re all in this together, and there are ways for advertisers to navigate these rough seas until we reach calmer waters.

We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual look into how marketing agencies and brands see the state of influencer marketing.

It’s been a year of big change for display advertising – 25 years on from the first banner ad, browsers’ restrictions on third-party cookies are shaking the foundations of display advertising. At the same time, new opportunities for advertisers are developing across connected channels such as DOOH and CTV. So where does display advertising stand…

Advertising has evolved over hundreds of years to become a key driving force behind the modern economy. The third decade of the 21st century will see the industry enter a new age of technological possibilities. Virtual and augmented reality will bloom as advertising gets a face-lift, with outdated approaches destined for the scrap heap.

Starting this week, all local TV stations owned by NBC and Telemundo will stop using traditional ratings points to measure campaign effectiveness, in favor of the cost-per-impression (CPM) method.

When you think of Roku, you likely think of streaming dongles and surprisingly capable TCL television sets. Increasingly, though, Roku hardware has taken a backseat to the Roku platform, which drove more revenue for the company in the most recent quarter than all those players combined.

Thanks to the massive growth of advertising on social networks and mobile devices—two areas where native ads dominate—native advertising now accounts for more than half of all digital display spending by US marketers. This year, they will allocate $32.90 billion to native digital display ads, up 31.0% over 2017.

According to an Econsultancy and Adobe survey of client-side marketers worldwide, 65% of respondents said improving their data analysis is a very important factor in delivering a better customer experience. That was the most popular answer for the second year in a row, up from a 63% response rate in 2017.

Is your marketing strategy fit for 2018? Stay on top of industry trends influenced by new technology, evolving consumer demands, and a dynamic social media landscape.